Next time someone asks if you prefer red or white, say, “How about green?” If you had to choose between wine and the environment… But what if you didn’t? Oenophiles and tree huggers, unite and raise a glass to sustainability! A carbon neutral wine is now available in Ontario and British Columbia. Santa Margherita’s Pinot Grigio is not only Carbonzero Certified, but also for every 750ml bottle sold from April 1st to 26th, 50 cents will be donated to Tree Canada in support of creating sustainable forests across Canada.
Ideally, environmentally and ethically, everything we buy would be sustainably produced down the road at eco-friendly outfits by well-paid workers who loved their jobs. But most things we buy come with an ecological cost. I happen to like Italian wines (and Spanish, French, Chilean, Argentine…), so while I enjoy a number of wines produced in nearby Niagara and though I am conscious of the environmental expense of transporting wine and other products across the ocean and the continent, I sometimes want—okay, often want a wine from some excellent but distant wine producer.
In the past, I’ve had wines marketed as eco-friendly, with names like “Happy Frog” or whatever, some of which taste like what their names imply. But Santa Margherita’s Pinot Grigio (apparently the top selling Italian wine in Canada) I will drink again.
Okay, so I like the wine, but what is its environmental status? At Canada Blooms (on at the Direct Energy Centre, Exhibition Place, until March 23rd), I spoke with the instigators of this initiative. Federico Trost, Santa Margherita’s sommelier and export manager, spoke of his company’s sustainable production practices “from grape to shelf.” They not only control the growth of the grapes, they even make their own bottles. When I asked Carbonzero CEO Dan Fraleigh how Santa Margherita earned carbon neutral status for their Pinot, he praised Santa Margherita’s ongoing initiatives, which include emissions reductions and renewable energy production (for details, see http://www.carbonzero.ca/news) and then described three of the projects undertaken with the carbon offsets the winery purchased to make a difference beyond their own efforts and be certified carbon neutral: projects with Bison Transport in Manitoba and Saskatchewan, turning landfill emissions into fuel in Niagara, and repurposing methane emissions in Quebec. He said these aren’t the “excuse to pollute” variety of carbon offsets; they are “buying offsets that wouldn’t otherwise have existed.”
Michael Rosen, president of Tree Canada, which plants 600,000 trees a year, told me the cost, from germination to planting, is $4 per tree. Less than the cost of a glass of house wine, but still an expense. Fortunately, on top of the 50 cents for each bottle sold, Santa Margherita will donate another 50 cents every time you use the hashtag #sm_pinotgrigio. So, give a tweet, and if you want to enjoy a wine with no fossil fuel aftertaste, go to an LCBO or BC Liquor store (by foot, bicycle, public transit, or carpool) and stock up for Earth Day with Santa Margherita Pinot Grigio, the one with the plantable basil-seed tag around the neck (750ml LCBO $17.95; BC Liquor $19.99 ). Sustainable wine? I’ll drink to that!